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Color exact dvLED wall in an automotive design studio
Solutions · Automotive Design

dvLED for Automotive Design

The design studio is the most demanding room in the world for color and detail. A paint, a material, a stitch, a skin tone: all of it has to read exactly as the designer intended, at any brightness, on every panel. That is the room TRUE was built for.

Trusted across the automotive design world
BMWMercedes-BenzPorscheBentleyRolls-RoyceVolkswagenŠkodaMINIBMW Motorrad
The challenge

What this room demands

Color has to be exact

A design decision made on a wrong hue is a wrong decision. Paint, material, stitching and skin tones all have to read as they truly are.

Consistent everywhere

The same color must hold across the whole dvLED wall, across every brightness level, and across every panel and every production batch.

No drift over time

What is approved today has to look identical next month. Color that wanders quietly is worse than color that is visibly wrong.

Right for eye and camera

Reviews happen live in the room and through the lens, so the dvLED wall has to satisfy both at once.

The TRUE approach

Measurable color accuracy for automotive design review

Automotive design studios review paint, trim and surfaces on TRUE dvLED walls because the color can be measured, not just judged. Panel logic and ERMAC control system come from one source and are calibrated as one system in Kassel, Germany, so what the designer approves on the dvLED wall is what the design actually is. Pantone validated, and verifiable with a colorimeter at any time.

Pantone validated color

The world’s first Pantone validated dvLED display solution, with skin tone validation, driven by the ERMAC Color Space Engine.

Chosen component by component

Every LED, driver IC and PCB element is selected by our own R&D team for consistent optical and electrical behavior.

The full pitch range

Pitches from 0.6 to 10 mm and above, frame rates up to 240 Hz, and 26 bit color on the premium models.

Dark detail, not just bright color

Black leather, dark trim and shadow lines are where most dvLED walls fail. 26 bit processing in ERMAC keeps grey scale and shadow detail intact, so dark interiors read as they truly are.

Proven where color decides

Design reviews at full scale, in true color.

The Color Space Engine was finalized in 2022 together with Porsche Design and Viscon VR: life size vehicle reviews on a dvLED wall that renders paint, trim and light the way the designer intended.

Proof

Where it earns its place

The ERMAC Color Space Engine was proven together with Porsche Design. Today design teams across the automotive world review their work on TRUE dvLED walls. In dozens of side-by-side shootouts, TRUE dvLED measured highest in color accuracy, detail and homogeneity, and the Pantone validation holds across SMD, IMD, COB and MIP and across pixel pitches.

BMWMercedes-BenzPorscheBentleyRolls-RoyceVolkswagenŠkodaMINIBMW Motorrad
Next step

Measure it before you decide

The fastest way to judge a dvLED wall is to measure it. Book a visit to our Experience Center, or send us your space and we will size it.

FAQ

Automotive Design questions

Why do automotive design studios use dvLED rather than projection or LCD?

A design review needs one seamless surface with exact, stable color at high brightness. dvLED gives a single continuous image with no bezels and no projector falloff, and when the panel and the control system are calibrated together, the color stays true across the whole dvLED wall.

How does TRUE keep color accurate across a large dvLED wall?

The ERMAC Color Space Engine holds a Pantone validated reproduction across brightness levels and across production batches, and every component is chosen by our R&D team for consistent behavior. The result can be measured, not just judged by eye.

Which pixel pitch suits a design studio?

It depends on viewing distance and the detail you need to judge. TRUE covers 0.6 to 10 mm and above, and we size the right pitch for your room during planning or a visit to the Experience Center.